During a three year period working with Boston Beer, we have developed a specific style and approach for branding a wide array of products, and the related packaging and promotion.  The hand drawn, iterative feel of this resulting body of work has contributed to the updated branding of Samuel Adams products as well as conveying the experimental, craft brewing ethos of Boston Beer.

This process has yielded a new, hybrid working style for me that has combined all the traditional mediums I have worked in and digital media. More samples of this style can be seen on the 'New Style' page as well as the 'Sam Adams Labels' page.

© 2016 Boston Beer Co.