Sam Adams Imperial labels

Well, here they are - one of last year's favorite projects. I was asked to do the renderings for this new series of labels by a very talented designer, Matt Moffatt at Boston Beer. He incorporated them into these elegant, fresh designs. These finally arrived at the local beverage center this week. I did see digital images before but it is still a thrill to have the actual packaging in hand, to say nothing of the fine product inside!
I couldn't be more pleased.

All design, images & names are trademark & copyright: Boston Beer Company, Inc.